DRUCKZONE – VISUAL CAMPAIGN FOR UNDERGROUND TECHNO

DRUCKZONE – EVENT CAMPAIGN & MOTION DESIGN

For the Druckzone event, I created a complete visual campaign for an underground hard techno night at Heizwerk. The project included the main event flyer, artist mood creatives, timetable graphics, shuttlebus information assets and social media videos.

The visual direction was built around a dark, high-contrast aesthetic with red and black textures, distorted typography and a raw warehouse-inspired energy. The goal was to translate the intensity of the lineup and the underground sound into a consistent campaign system across stills, reels and event communication.

In addition to the main promotional assets, I adapted the design system for different formats and purposes — from lineup and artist communication to practical information like timetable and shuttlebus content.

This project was realized during my time at Werk808 GmbH for Druckzone.