HEIZWERK – SOCIAL MEDIA BRAND EXPERIENCE

HEIZWERK SOCIAL MEDIA – CONTENT SYSTEM & GROWTH

For Heizwerk Club, I worked on the ongoing social media presence and developed a consistent content system across feed posts, reels, stories and event communication. The focus was on creating recognizable visuals, improving the overall grid appearance and translating the club’s program into clear, engaging social content.

The work included monthly program announcements, event carousel posts, photo recap reels, story communication, weekend push content and self-produced reels. Each format was designed to support event awareness, community engagement and a stronger visual identity for the channel.

In addition to the creative execution, the project focused on building a more structured and consistent social media appearance — from recurring content pillars and visual templates to short-form video formats and performance-driven event communication.

This project was realized during my time at Werk808 GmbH for Heizwerk Club.