MEGATON FESTIVAL – VISUAL CAMPAIGN & MARKETING LEAD

For Megaton Festival, I worked as Marketing Lead, developing and managing the full visual campaign across organic social media, paid promotion and event design for both digital and print applications.

The project included the creation of a complete campaign system covering social media content, promo creatives, paid ads, event visuals and print assets in all common formats. The goal was to build a strong and recognizable festival identity that could work consistently across every touchpoint — from awareness and lineup communication to ticket promotion and final event information.

The workflow combined traditional graphic design and video editing with AI-assisted tools for ideation, content production and visual development. This approach enabled efficient production across multiple formats while maintaining a consistent visual identity throughout static and motion-based assets.

The result was a comprehensive festival campaign bringing together graphic design, social media management, paid advertising, motion content and cross-platform event communication within one unified visual system.

This project was realized during my employment at Werk808 GmbH as Marketing Lead for Megaton Festival.