VICTOR CALDERONE – EVENT CAMPAIGN

For the Victor Calderone event at BSMNT Boston, I created a full event campaign for Boston Ravers, including flyer design, social media assets, carousel posts, countdown creatives, editorial-style music features and event-focused copywriting. The visual direction was built around a dark, underground club aesthetic with strong typography, artist-focused layouts and a more editorial approach to techno event promotion. The goal was to create a campaign that felt more like a music feature and scene-focused rollout than a standard event announcement. A key part of the campaign was the “In Rotation” carousel, highlighting selected Victor Calderone tracks and building a stronger connection between the artist, the sound and the upcoming event. Across flyer design, social media formats and promotional copy, the project created multiple touchpoints to support event awareness and give the show a consistent visual identity. This project was realized as a freelance event campaign for Boston Ravers.